Company Description Hyundai Automotive South Africa, in partnership with Motus Corporation, is committed to meeting customer needs and delivering a high standard of service across the entire vehicle ownership experience, from purchase to servicing and parts support. The company operates a well-established network of over 110 dealerships throughout Southern Africa, including Namibia and Botswana, many of which have a long-standing reputation in the motor trade. Hyundai SA offers a wide range of vehicles and is known for maintaining strong customer service standards and reliable support.

As part of the global Hyundai group, founded in 1946 in Seoul, Korea, the company benefits from a legacy of innovation and progress across multiple industries. This combination of local expertise and global strength creates a dynamic environment for automotive professionals focused on customer care and operational excellence.

Role Description We are seeking a Dealer Principal to lead our automotive dealership operations, focusing on sales, customer satisfaction, and team performance. In this key leadership position, you will be responsible for driving profitability and ensuring that all dealership functions run smoothly and effectively.

Key Responsibilities

Oversee daily dealership operations, ensuring compliance with company policies and industry regulations.

Manage and mentor department heads, fostering a high-performance culture and accountability across the workforce.

Develop and implement strategic sales plans to meet or exceed financial targets and enhance customer experience.

Establish and maintain strong relationships with customers to promote loyalty and repeat business. Monitor market trends and competitor activity to identify opportunities for growth and improvement.

Analyze financial statements and reports to manage dealership profitability and operational efficiency.

Coordinate marketing efforts, promotional campaigns, and community engagement activities to enhance brand awareness.

Ensure that all staff members receive appropriate training and development to achieve individual and team goals.

Requirements

Proven track record in automotive dealership management or a related field, demonstrating strong business acumen.

Solid understanding of sales processes, customer relationships, and financial management in an automotive context.

Exceptional leadership skills with the ability to motivate and develop a diverse team.

Strong analytical skills and experience in interpreting financial data to drive decision-making.

Effective communication skills with a customer-focused mindset.

Proficiency in dealership management software and Microsoft Office Suite.

8–10 years' experience in the automotive retail industry.

3–5 years' experience in a senior management position such as General Manager, Dealer Principal, New Vehicle Sales Manager, or Used Vehicle Sales Manager.

Proven experience in dealership profitability, sales management, manufacturer compliance, customer satisfaction, and staff leadership.

Preferred Qualifications

Bachelor's degree in business administration, Marketing, or a related field.

Certification or training in automotive sales or management.

Demonstrable experience in successfully implementing dealership processes that improve customer satisfaction.

Knowledge of online sales platforms and digital marketing strategies to reach a broader customer base.

We are committed to creating a diverse and inclusive workplace in accordance with the Employment Equity Act. We encourage applications from all qualified candidates, and we strive to ensure that our team reflects a range of backgrounds and experiences.