DTC Email Marketing Specialist

This is a remote position.

We’re looking for a data-driven Email Marketing Specialist to help grow revenue through email and SMS channels (Klaviyo and MailChimp). This role is ideal for someone who enjoys building lifecycle campaigns, optimizing performance, and driving customer retention across multiple DTC brands.

Key Responsibilities
  • Manage email and SMS marketing performance and strategy across Klaviyo and MailChimp for 3–4 DTC brands (with potential to scale).
  • Define communication cadence, tone, segmentation, and performance targets for each brand’s owned channels.
  • Build, test, and optimize automated flows, triggers, and customer segments for lifecycle and retention marketing.
  • Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
  • Plan and execute 6–12+ monthly campaigns per client, including offer strategy, content coordination, QA, and scheduling.
  • Run A/B tests on subject lines, content, and offers to continually improve open rates, CTRs, and conversions.
  • Create and manage lead capture strategies (popups, forms, lead magnets) to grow and improve subscriber quality.
  • Analyze campaign and flow performance; deliver reports with actionable insights and next steps.
  • Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
  • Collaborate with Brand Strategists, Creative, and Website teams to ensure campaigns align with overall brand strategy.
  • Maintain organized campaign calendars and ensure timely, accurate execution.

Requirements

  • 1+ year of hands-on experience with email/SMS platforms (Klaviyo & MailChimp preferred).
  • Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue.
  • Strong knowledge of segmentation, A/B testing, and personalization strategies.
  • Copywriting and visual direction skills for high-performing email/SMS creatives.
  • Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy).
  • Analytical mindset with experience in campaign reporting and optimization.
  • Ability to manage multiple brands and campaigns simultaneously.
  • Highly organized with strong attention to detail and clear, proactive communication.

Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution


Benefits

  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement


Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...