[Remote] Paid Social Specialist (Contract Basis)
Note: The job is a remote job and is open to candidates in USA. Webflow is an agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences. The contract Paid Social Specialist will execute and optimize LinkedIn and Meta campaigns, manage regional and account-based programs, and measure performance against CRM-sourced pipeline metrics.
Responsibilities
- Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
- Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
- Manage tiered Sponsored Messages, Document Ads, and single-image programs
- Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
- Run Meta mid-funnel retargeting and account-based programs
- Design and execute in-platform experiments — audience, format, bid strategy, funnel structure
- Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy
- Build and maintain separate regional retargeting pools
- Keep EMEA segmented from core market at all times, in both build structure and reporting
- Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta
- Measure brand work on reach, frequency, and brand lift signals — not direct conversion
- Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists
- Handle audience activation, campaign QA, and launch checks
- Own UTM construction and QA for every campaign you launch, following documented team conventions
- Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only
- Flag anomalies with a diagnosis attached, not just a metric
Skills
- * 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
- * Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
- * Working knowledge of Meta for B2B retargeting and account-based targeting
- * Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau
- * Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies
- * Experience running multi-region programs where regions are measured separately
- * Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins
- * Experience with list-building or data enrichment tools (Clay or similar)
- * Familiarity with a marketing automation platform (Marketo, HubSpot)
- * Account-based marketing program experience
- * Agency background managing enterprise B2B social budgets
Benefits
- Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
- Inclusive care for family planning, menopause, and midlife transitions.
- Flexible vacation, paid holidays, and a sabbatical program.
- Access to mental health resources, therapy and coaching.
- A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends for work and wellness expenses, including Wi-Fi and workouts.
- All full-time, permanent, non-commission employees are eligible for the annual WIN bonus program.
- Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Company Overview
